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133 Russell St, Melbourne VIC 3000, Australia
AI is reshaping what great digital experiences look like—but we know many organisations are still navigating how to turn that promise into reality.
As customer expectations rise and technology evolves, it's no longer enough to simply adopt a digital platform. To stay competitive in the years ahead, businesses need to start laying the groundwork for AI-powered customer experiences—today.
So how do you deliver truly customer-first digital experiences, while still managing legacy systems, evolving data, and a competitive market for AI talent?
Join us in Melbourne to explore how brands can take practical, scalable steps toward smarter digital experiences—powered by AI. We’ll cover how to unlock real gains in personalisation, efficiency, and customer value, without overhauling everything at once. Whether you're just getting started or ready to scale, this session will give you the clarity and confidence to move forward.
What a “future-ready” digital experience looks like—and how to build it in stages
How to use AI for quick wins in personalisation, automation, and insights
Real-world case studies of how brands are applying AI successfully
Strategies for building the right internal foundations—data, skills, and mindset—for AI-driven success