Our Speakers
Dr Lynda Shaw
Cognitive Neuroscientist
Richard Potter
Director of Digital Strategy Microsoft
Nigel McHugh
Regional Vice President UK&I
Sitecore
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Oliver Bradley
Digital Commerce Director of Content
ex-Unilever
As content continues to reshape digital experiences, it’s redefining how brands connect with their audiences across various touchpoints. High-quality, personalised content is now the driving force behind customer engagement, influencing every interaction and shaping brand perception. The shift from static, one-size-fits-all content to dynamic, tailored experiences is transforming the digital landscape, intertwining content and experience more than ever before.
To keep pace, brands must streamline their content supply chain, ensuring efficiency without sacrificing quality. However, many organisations face challenges in optimising workflows, centralising assets, and integrating across channels while maintaining consistency and personalisation.
Join our virtual session to explore how to enhance content workflows, achieve seamless integration, and scale personalisation. Neuroscientist, Dr Lynda Shaw, will provide insights on how the mind responds to content, offering strategies to create more engaging digital experiences that truly resonate with your audience.
